Everyone seems to agree that 2004 was the Year of the Web Log,
or (you knew this?) the "Blog." 2005, therefore, will be the Year of How to Use
a Blog. This means you. You think that you can come and go at will, read what
you like while ignoring the rest, and forget to say "please" and "thank you."
Well, think again. With my terrifyingly accurate tracking software, I can follow
your every move - or I could if I knew how the damn thing works. Ahem! In
the spirit of the Second Bush Administration, I have created
democratically-developed step-by-step instructions for interacting with this
blog. Feel free to print them and tape them to your medicine cabinet, for daily
consultation. In fact, don't feel free: just memorize and swallow.
I Permalinks
Begin by writing an enthusiastic courriel about this blog to a
friend, preferably a friend over forty. Don't send it just yet, though! Review
it for grammar and spelling, and make sure that you have mentioned the Daily
Blague by name. Set the courriel aside and open your browser. If your
browser's default settings do not automatically open the Daily Blague,
adjust them.
When the rush of admiration for my clever writing subsides,
choose a post that your elderly friend would like to read. It doesn't really
matter which one you select; they're all great, IMHO.
A "post" is a paragraph, or a more-or-less coherent series of
paragraphs, appearing between a bold-faced header, such as "Loose Links,"
and the small-print line that begins with "Posted by..."
The first underlined item on the small-print line is a
Permalink. There! I've just tinkered with the chassis and now it says so! See
the "Permalink" in parentheses? This means that the "(Permalink)" is a
Permalink. Your elderly correspondent may not know what a Permalink is, and it's
possible that you don't know what a Permalink is, either, so I am going to tell
you what a Permalink is, using the word (Permalink) in every clause of every
sentence so that it will be impossible for anyone with a triple-digit IQ (yes,
that means you, even if you're Permalink-challenged) not to learn exactly what a
Permalink is. But before you can grasp what a Permalink is, you have to know
something about Blogs. (There is always a Permalink catch.)
A Web log is a collection of posts that is organized as
archives. The slightly confusing detail to seize on here is that Blog posts are
archived immediately, not when they're a week old or something. What you
see when you visit a blog is its most recent archives - generally
those posted during the past seven or fourteen days. The blogging software
reviews the archives and presents the latest ones in an attractive setting.
Every post is an independent Web page, and, like any Web page, it has its own
URL, or address. In the Blogosphere, we call the URL of a post a "Permalink,"
because it is always the same. When a post becomes "too old" to appear in
the Blog's "attractive setting," it doesn't go anywhere, it just doesn't show
up. But it can be summoned by visitors. (This is all rather like the Jefferson Institute in Coma, if
you know that film.) If you scroll down on the column to the left, you will
eventually come to two lists, "Categories" and "Archives." The Archives, clearly
enough, arrange posts by date, and Categories, equally clearly, I hope, arrange
them by subject matter. Why don't you explore these lists for a few minutes
while I see how breakfast is coming along.
Let's go back to the post that you've chosen to tell your
friend about. Are we there? Good. Now, move your cursor to the Permalink. Yes -
that's the underlined bit that states the time at which I wrote the post and,
now, the actual word itself, "Permalink," in parentheses ["()"]. When you have
made sure that the cursor is positioned over the Permalink, lift your eyes to
the browser's Address box (marked "Address" on MSIE 6, but not on FireFox). See
what it says there? "http://www.portifex.com/DailyBlague."
Now, now, click the Permalink. Et voilà. If the post that you
selected wasn't at the top of the Daily Blague page before, it is now.
And check out the contents of the Address box. It is the Permalink for this
post.
Optional observation for extra credit (do not read this
if your brain is at all fogged): Blogs have not been around long enough for
serious philosophical debate to consider whether a Permalink is (a) the
underlined bit that you clicked on a minute ago or (b) the Blog post's
individual URL. For our purposes today, it is both.
Now return to the courriel - which, by now, you will have
understood to be an email; but we are not going to use that nasty word anymore,
at least to describe what used to be called letters; we are going to
adopt the recent French coinage, without italics, because it is quite easy to
say in English - and find the spot where you've written "Daily Blague."
Highlight these words and click whatever you have to click to insert a
hyperlink. If you have never inserted a hyperlink in a letter, insert a pair of
parentheses after "Daily Blague." Returning to your browser, select and copy the
Permalink - the URL in the Address box. Back at the courriel, paste the
Permalink either in the appropriate hyperlink box or between the parentheses
(and perhaps within quotation marks).
Your letter will look either like this:
Dear John,
I've found a great picture of Istanbul, and you can see it at the
Daily Blague.
Yours,
Mary
or like this:
Dear John,
I've found a great picture of Istanbul, and you can see it at the Daily Blague
("http://www.portifex.com/DailyBlague/archives/2005/01/why_i_am_ready.html").
Yours,
Mary
It is only when you send this letter that the purpose of
the Permalink will have been achieved. Indeed, the very purpose of the blog
format itself. The whole point of a blog is to make it easy for you to direct
your friends to pages that you think will interest them. Eventually, even
distracted bond traders willl know this. At the moment, it still requires some spelling
out.
II Comments
The mechanics of posting comments on a blog are relatively
self-evident. You need to give a name, not necessarily your own (right, PPOQ?);
your email address and URL are optional. You will find that when other another
commenter's name appears with an underline, it functions as a link, either to
your email editor or to the commenter's own Web site or log. I need only remind
you that the "Preview" button can be very handy. (If you don't know what using
HTML tags for style means, don't worry - we'll get to that some other time.)
Posting comments is easy. So do it.
You need not be witty, clever, profound, or in any way
memorable. If you want to be those things, you ought to set up a blog of your
own. You may, of course, infuse your comments with esprit and
profondeur, but if you don't, nobody's going to mind. That's because the
point of commenting is (a) to put in your own two cents and (b) to give the post
on which you're commenting that lived-in look that we all find so inviting.
Comments breed more comments.
But you are feeling shy; you have never commented and you want
to make a good first impression. With that in mind, I have developed a foolproof
drill or trial run. Click "Comments," below, and write "Thank you!" in the big
comment box. (Then click on "Post") The virtue of this "Thank you!" is that it
can be either sincere or ironic; it is sure to capture your feelings about this
post.
Go ahead, comment! Come on, Judy, this means you, too!